With so many themes to choose from, you could probably sit for months and months and never come up for air. But the truth is that not all themes are created equal and some are infinitely better than others. That does depend, of course, on what your priorities are and what you plan on using them for. Let's have a look at some of the most important features of WordPress hosting themes, and how to make the best business choice.
Aesthetics And A Good Front-End User Experience
We tend to favor what we like, or what appeals to our sense of what looks good. This is important to remember because potential customers will find your website and judge you, based on whether your site appeals to what they think looks good. When you are looking at themes, consider whether they will appeal to your industry. Are you dealing with corporates or small businesses? What kind of look will appeal to these people?
Some hosting themes offer a skin or color difference, which allow you to experiment with a look that best suits your current branding palette. But it is not only color that needs to be taken into account.
Different industries and niches favor different formats and layouts. What works for a legal firm is not necessarily going to be as effective for a blog or an online appliance store. Consider versatility as well as color when making your choice.
Does The Theme Load Quickly?
Load time is an essential feature of a theme. It can affect search engine optimization as well as whether real users will stay on your site and navigate through its pages. The fastest loading websites perform better, it is a known fact. Whichever themes you shortlist, ensure that they load quickly and do not sacrifice functionality for aesthetic or technical bells and whistles. Usually simplicity is best (quickest to load).
Look For Themes That Incorporate Billing And Support Features
If you want to run your entire business through your website, make sure you select a template that offers full eCommerce functionality. If your business competes on price and you know you offer the most cost effective packages out there, it makes sense that potential customers should be able to make their selection and purchase quickly and conveniently. An online sale has a much bigger chance of going through when a customer can complete it in a few clicks. The template should make it as easy as possible for someone to complete their buying cycle online.
Likewise, the theme should also make it easy and simple for you to run your business and transact online too.
How Well Does It Integrate With Other Services?
Of course, the theme will not exist in isolation. It needs to complement other apps, software and plugins you may need to use. Have a shortlist of the functionality you need the theme to have, as well as what it should integrate with, so you do not buy now and regret your choice later on.